An Indigo A320neo (Photo: Airbus)

India is expected to be the third biggest aviation market in less than 10 years. Nevertheless, carriers on the subcontinent permanently struggle to make a profit. Flag carrier Air India has actually been on the brink of personal bankruptcy for quite some time and the government is looking for some do-gooder to purchase it and take it off their hands.Jet Airways Airlines

have actually come and

entered India without much attention. Every new CEO has a vision to somehow make it in this incredibly tough market. In the early 1990s, the Indian government opened the market to personal airlines in a bid to grow the market. Ever since numerous airlines in India have actually started operations and soon declared bankruptcy.One airline company that has been around because the early 1990s and has actually wound up back in the news is Jet Airways. In a regulative filing previously this month, it specified that it required cash to satisfy liquidity requirements. Its ‘stock cost subsequently tanked as losses continued.The company revealed this previous Monday a turnaround plan that will in some way save the business.

Plans are to sell off a piece of the loyalty program and lower expenses. Specific details of how this will be done have yet to be released.Domestic and International Fare Wars While every airline company across the world faces these sort of problems, it’s a huge problem in India.

Destructive fare wars and extreme domestic and foreign competitors have actually done absolutely nothing but hinder top line growth. Jet Airways, Air India and roughly a lots other providers are battling it out across the Indian skies in a purchaser’s market that makes it near difficult to make a revenue, even when the marketplace is expected to grow to the third largest.Things will soon be worsened with Qatar Airways’strategy to present a short-haul airline company in the nation, further exacerbating fare wars. In addition, local fuel taxes of as much as 30 percent eat into any profits and make matters worse for airline companies given the significant increase in fuel costs this year.Budget carriers with lower operating costs have actually been eating away at full-service providers such as Jet Airways, a full-service carrier with considerably greater operating expenses. Airline executives in the nation are mindful that

these low fares aren’t sustainable in the long run but there is little option in an increasingly price sensitive market.In contrast, one airline company in India is doing relatively well. IndiGo has been able to run a tight and profitable operation. The airline manages this by having strict cost discipline whether it pertains to airplane orders and leases to running costs. IndiGo boasts a relatively young fleet of

airplane which provides better fuel performance as well as reduces costs.Potential Combination The fragmented Indian air travel market will continue to be an obstacle to draw a profit from for most airline companies. At this moment, industry consolidation might be a viable alternative for some airlines to take advantage of performances through massive operations similar to what U.S. airline companies have accomplished.It is tough to run a profitable airline with so lots of other airlines nipping at the heels with matched or marked down fares. If the market chooses to make real cash, combination is needed, however it might come at the cost of the customer through less competitors and higher fares.